Brand building through storytelling in the German wine industry Exploratory research on current and trending narratives of German wineries and their potential for successful brand building

Paessler, Konstantin
February 5th, 2022

Verfügbar: Dienstleistungszentrum Ländlicher Raum Rheinpfalz Lesesaal (BWL 55/0046)

Titel: Brand building through storytelling in the German wine industry Exploratory research on current and trending narratives of German wineries and their potential for successful brand building
Autor: Paessler, Konstantin
Dissertation: Masterarbeit Hochschule für Wirtschaft und Gesellschaft Ludwigshafen 2022 MBA Wine, Sustainability and Sales, Weincampus Neustadt
Schlagwort: Weinmarkt / Markenpolitik
Genre: Hochschulschrift
Herausgeber: Ludwigshafen
Erstellungsdatum: February 5th, 2022
Format: XIV, 48 Seiten Illustrationen, Diagramme
Quelle: Bibliothekskatalog
Sprache: Englisch