Brand building through storytelling in the German wine industry Exploratory research on current and trending narratives of German wineries and their potential for successful brand building

Paessler, Konstantin
February 5th, 2022

Available: Dienstleistungszentrum Ländlicher Raum Rheinpfalz Lesesaal (BWL 55/0046)

Title: Brand building through storytelling in the German wine industry Exploratory research on current and trending narratives of German wineries and their potential for successful brand building
Author: Paessler, Konstantin
Dissertation: Masterarbeit Hochschule für Wirtschaft und Gesellschaft Ludwigshafen 2022 MBA Wine, Sustainability and Sales, Weincampus Neustadt
Subject: Weinmarkt / Markenpolitik
Genre: Hochschulschrift
Publisher: Ludwigshafen
Creation Date: February 5th, 2022
Format: XIV, 48 Seiten Illustrationen, Diagramme
Source: Bibliothekskatalog
Language: Englisch