Data Privacy Policy

Privacy policy

I. Name and address of the controller

The controller within the meaning of the EU General Data Protection Regulation, the Federal Data Protection Act and the Rhineland-Palatinate State Data Protection Act and other data protection regulations is the

Ludwigshafen University of Business and Society
represented by the President
Ernst-Boehe-Str. 4
67059 Ludwigshafen am Rhein
Tel. 0621 5203-0
Email: info@hwg-lu.de
Website: www.hwg-lu.de

II Name and address of the data protection officer

The data protection officer of the controller is

Annika Vorwerk
Ernst-Boehe-Str. 4
D-67059 Ludwigshafen
Tel.: 0621/5203-175
Email : datenschutz@hwg-lu.de
Website: www.hwg-lu.de

 

III General information on data processing

1. scope of the processing of personal data

We only process our users' personal data to the extent necessary to provide a functional website and our content and services. The processing of our users' personal data only takes place regularly with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

 

2 Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 sentence 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis.

Insofar as the processing of personal data is necessary to fulfill a legal obligation to which the Ludwigshafen University of Business and Society is subject, Art. 6 para. 1 sentence 1 lit. c in conjunction with Art. 6 para. 3 sentence 1 lit. b GDPR in conjunction with § 3 LDSG serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 sentence 1 lit. d GDPR serves as the legal basis.

If the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in Ludwigshafen University of Business and Society, Art. 6 para. 3 sentence 1 lit. b GDPR in conjunction with § 3 LDSG serves as the legal basis for the processing.

 

3 Data erasure and storage duration

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or erased if a storage period prescribed by the aforementioned standards expires.

 

IV Provision of the website and creation of log files

1. description and scope of data processing

When accessing the Ludwigshafen University of Business and Society website, the following data is stored in a log file:

- IP address
- date and time of access
- page accessed or name of the file accessed
- notification as to whether access to the page or file was successful
- amount of data transferred
- web browser and operating system used

 

The data is stored in the log files of our system. This does not affect the user's IP addresses or other data that allows the data to be assigned to a user. This data is not stored together with other personal data of the user.

 

2 Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 3 lit. b GDPR in conjunction with § 3 LDSG.

 

3 Purpose of the data processing

The above-mentioned data is used exclusively for statistical purposes and to ensure proper operation. Personal user profiles are not created. The data will not be passed on to third parties. The Ludwigshafen University of Business and Society website does not use any techniques aimed at evaluating the access behavior of individual users.

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. The IP address is anonymized directly and automatically at the time of data collection.

 

4. duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. The log file is automatically deleted after 1 year.

 

5. possibility of objection and removal

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, the user has no option to object.

 

V. Newsletter

1. description and scope of data processing

You can subscribe to a free newsletter on our website. When you register for the newsletter, your e-mail address from the input mask is transmitted to us.

Your consent is obtained for the processing of the data as part of the registration process and reference is made to this privacy policy.

No data will be passed on to third parties in this context. The data is used exclusively for processing the conversation.

 

2 Legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given his consent.

 

3 Purpose of the data processing

The purpose of collecting the user's email address is to deliver the newsletter.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used.

 

4. duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's e-mail address is therefore stored for as long as the subscription to the newsletter is active.

 

5. possibility of objection and removal

The subscription to the newsletter can be canceled by the user concerned at any time. To do so, please contact our data protection officer.

This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.

 

VI Contact form and e-mail contact

1. description and scope of data processing

There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored. These data are

(1) Name

(2) Reason

(3) e-mail address

(4) Your message

 

Your consent is obtained for the processing of the data as part of the sending process and reference is made to this privacy policy.

Alternatively, you can contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.

The data will not be passed on to third parties in this context. The data is used exclusively for processing the conversation.

The transmission of content via the contact form of the Ludwigshafen University of Business and Society is protected against access by third parties by means of encryption procedures.

 

2 Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

 

3 Purpose of the data processing

The processing of the personal data from the input mask serves us solely to process the contact. If you contact us by email, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

 

4 Duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

 

5. possibility of objection and removal

The user has the option of withdrawing their consent to the processing of personal data at any time. If the user makes contact with us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

You can revoke your consent and object to storage via the contact form or by e-mail.

All personal data stored in the course of contacting us will be deleted in this case.

 

VII Web analysis through Google Analytics

We use Google Analytics, a web analysis service of Google LLC ("Google"), on the basis of your consent pursuant to Art. 6 para. 1 lit. a., Art. 7 GDPR. Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of users is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http: //tools.google.com/dlpage/gaoptout?hl=de.

Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Users' personal data is deleted or anonymized after 14 months.

 

VIII. links to Facebook, Instagram, YouTube and LinkedIn
Our websites contain links to the external social networks Facebook, Instagram, YouTube and LinkedIn. The links are identified on our website in each case. Social plugins are not used, so when you visit our websites with links to Facebook, Instagram, YouTube and LinkedIn, no data is transmitted to third parties. Data is only transferred once you have accessed the social media service's website.

Here you can find the data usage guidelines of Facebook, Instagram, YouTube (Google) and LinkedIn.

We are not responsible for whether the operators of the social media platforms comply with the statutory data protection regulations.

 

IX Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller

1. right to information

You can request confirmation from the controller as to whether personal data concerning you is being processed by us.

If such processing is taking place, you can request the following information from the controller

(1) the purposes for which the personal data are processed;

(2) the categories of personal data being processed

(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed

(4) the envisaged period for which the personal data concerning you will be stored, or, if specific information on this is not possible, the criteria used to determine that period

(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing

(6) the existence of a right to lodge a complaint with a supervisory authority

(7) all available information about the origin of the data if the personal data are not collected from the data subject

(8) the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

 

2. right to rectification

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must carry out the rectification without undue delay.

 

3. right to restriction of processing

Under the following conditions, you may request the restriction of the processing of your personal data:

(1) if you contest the accuracy of the personal data concerning you: for a period enabling the controller to verify the accuracy of the personal data;

(2) if the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead

(3) if the controller no longer needs the personal data for the purposes of the processing, but you require them for the establishment, exercise or defense of legal claims; or

(4) if you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override your grounds.

If the processing of personal data concerning you has been restricted, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

 

4. right to erasure

a) Obligation to erasure

You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

(1) The personal data concerning you are no longer necessary in relation to the purposes for which they were collected or otherwise processed.

(2) You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 sentence 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.

(3) You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.

(4) The personal data concerning you has been processed unlawfully.

(5) The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.

(6) The personal data concerning you have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.

b) Information to third parties

Where the controller has made the personal data concerning you public and is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

c) Exceptions

The right to erasure and the obligations just described under 4. b) do not apply if the processing is necessary

(1) to exercise the right to freedom of expression and information

(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller

(3) for reasons of public interest in the area of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;

(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or

(5) for the establishment, exercise or defense of legal claims.

5. right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right to be informed of these recipients by the controller.

6. right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where

(1) the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR and

(2) the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 para. 3 sentence 1 lit. b GDPR in conjunction with Section 3 LDSG. § Section 3 LDSG; this also applies to profiling based on these provisions.

The controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you have the possibility of exercising your right to object by automated means using technical specifications.

8. right to revoke the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

9 Automated decision-making in individual cases, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

(1) is necessary for the conclusion or performance of a contract between you and the controller

(2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or

(3) with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2) (a) or (g) GDPR applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision. 10.

10. right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

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