About the Project
Organizational Unit
XXX
Management
Prof. Dr. Marc Dressler
Project Number
XXX
Research Area
XXX
Funding Amount
1.1 million euros
Duration
October 2021 – December 2024
Category
XXX
Grant Program
The project is funded as part of the European Innovation Partnership on Agricultural Productivity and Sustainability (EIP-AGRI). This funding initiative is part of the Baden-Württemberg Rural Area Action and Development Plan 2014–2022 (MEPL III). The project is funded by the State of Baden-Württemberg and through the European Agricultural Fund for Rural Development (EAFRD).
Background and project objective
Politicians and society are increasingly calling for strategies to deal with the consequences of climate change. The adopted European Green Deal specifies measures to make an active contribution to maintaining agricultural supplies by reducing the use of pesticides, increasing organic farming and improving economic efficiency.
Following on from this, the aim of this project is to develop a holistic sustainability concept for the wine industry in Baden-Württemberg in the areas of viticulture, oenology and marketing. Particular attention is paid to new grape varieties (PIWIs).
Operational group - "Together we are strong"
Against this background, the Wine Campus Neustadt, the State Viticulture Institute (WBI) Freiburg, the State Teaching and Research Institute for Wine and Fruit Growing (LVWO) Weinsberg, the Baden-Württemberg Cooperative Association (BWGV) and 27 other stakeholders are working on innovative solutions. The practical benefits of the project are ensured through intensive cooperation with practitioners and have top priority.
The diagram below illustrates the understanding of the project and outlines the planning process:
contact
Sandra Morsch
Objective - Marketing sub-segment
The Neustadt Wine Campus focuses on business management issues relating to sustainable wines:
- The identification of consumer requirements
- The characterization and segmentation of market and consumer groups
- Deriving targeted recommendations for strategic and operational positioning
- Optimizing existing products and corporate strategies with regard to sustainability
Areas of responsibility of the research partners
Our research partners shed light on viticultural, oenological and sensory aspects of sustainable wines. In addition, a digital information and advisory platform for sustainability in viticulture in Baden-Württemberg is being developed.
