Development of a holistic sustainability concept
for viticulture in Baden-Württemberg in the areas of viticulture, oenology and marketing
Background and project objective
Politicians and society are increasingly calling for strategies to deal with the consequences of climate change. The adopted European Green Deal specifies measures to make an active contribution to maintaining agricultural supplies by reducing the use of pesticides, increasing organic farming and improving economic efficiency.
Following on from this, the aim of this project is to develop a holistic sustainability concept for the wine industry in Baden-Württemberg in the areas of viticulture, oenology and marketing. Particular attention is paid to new grape varieties (PIWIs).
Operational group - "Together we are strong"
Against this background, the Wine Campus Neustadt, the State Viticulture Institute (WBI) Freiburg, the State Teaching and Research Institute for Wine and Fruit Growing (LVWO) Weinsberg, the Baden-Württemberg Cooperative Association (BWGV) and 27 other stakeholders are working on innovative solutions. The practical benefits of the project are ensured through intensive cooperation with practitioners and have top priority.
The diagram below illustrates the understanding of the project and outlines the planning process:
contact
Sandra Morsch
Prof. Dr. Marc Dreßler
Objective - Marketing sub-segment
The Neustadt Wine Campus focuses on business management issues relating to sustainable wines:
- The identification of consumer requirements
- The characterization and segmentation of market and consumer groups
- Deriving targeted recommendations for strategic and operational positioning
- Optimizing existing products and corporate strategies with regard to sustainability
Areas of responsibility of the research partners
Our research partners shed light on viticultural, oenological and sensory aspects of sustainable wines. In addition, a digital information and advisory platform for sustainability in viticulture in Baden-Württemberg is being developed.
