Marc Dreßler

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Master of Business Administration

Prof. Dr. Marc Dreßler

Professor of Business Administration and Entrepreneurship
Ludwigshafen University of Business and Society


Functions at the Wine Campus

  • Head of the MBA Wine, Sustainability & Sales program
  • Chairman of the Library Committee

Teaching areas

  • Corporate Management
  • Investment & Financing
  • Development of export markets
  • Practical Projects Business Administration/Marketing
  • Start-up Management

Book publication & Podcasts

The book Nachhaltiges Unternehmertum - Strategisches Management am Beispiel der Weinbranche is available in bookstores or directly from the publisher:

Look inside the book (German)

English version of the book


We have compiled an overview with all the data on the book here.

Sustainability entrepreneurship (German)

"The blend of theory, real-world examples, and best practices makes the book a must-read for small entrepreneurs in the wine industry and we're honored to be part of the portrayed entrepreneurial treasures."

 Florence Cathiard, Owner, Chateau Smith Haut Lafitte, France

In collaboration with the Dubbecast team, two podcast episodes with Marc Dreßler have been produced so far:

Main research areas

Business management thinking is also increasingly determining entrepreneurial action in the product-oriented wine industry. However, many issues are still insufficiently researched. Recognizing and understanding sustainable success factors and the influence of strategy, organization and innovation on operational results is the focus of my research.


  • Strategy
  • innovation
  • Sustainability
  • Digitalization
  • Entrepreneurship
  • Reusable
  • Organization
  • Case studies

Research is fun!


The future may be uncertain, but dealing with possible developments is not just the job of futurologists. It is basic entrepreneurial work and a prerequisite for successful strategic action. Following a request from the German Winegrowers' Association, we took the initiative and derived future scenarios and their implications for wine producers as part of a student project. To make the results even more impressive, the team expanded the project with the professional support of a film agency and ventured into the realization of an accompanying film as part of a bachelor thesis.