Master of Business Administration
Prof. Dr. Marc Dreßler
Professor of Business Administration and Entrepreneurship
Ludwigshafen University of Business and Society
Functions at the Wine Campus
- Head of the MBA Wine, Sustainability & Sales program
- Chairman of the Library Committee
Teaching areas
- Corporate Management
- Investment & Financing
- Development of export markets
- Practical Projects Business Administration/Marketing
- Start-up Management
Book publication & Podcasts
The book Nachhaltiges Unternehmertum - Strategisches Management am Beispiel der Weinbranche is available in bookstores or directly from the publisher:
We have compiled an overview with all the data on the book here.
"The blend of theory, real-world examples, and best practices makes the book a must-read for small entrepreneurs in the wine industry and we're honored to be part of the portrayed entrepreneurial treasures."
Florence Cathiard, Owner, Chateau Smith Haut Lafitte, France
In collaboration with the Dubbecast team, two podcast episodes with Marc Dreßler have been produced so far:
Main research areas
Business management thinking is also increasingly determining entrepreneurial action in the product-oriented wine industry. However, many issues are still insufficiently researched. Recognizing and understanding sustainable success factors and the influence of strategy, organization and innovation on operational results is the focus of my research.
- Strategy
- innovation
- Sustainability
- Digitalization
- Entrepreneurship
- Reusable
- Organization
- Case studies
Contents of the research areas
Insight into the current projects of Prof. Dr. Marc Dreßler
Research is fun!
The future may be uncertain, but dealing with possible developments is not just the job of futurologists. It is basic entrepreneurial work and a prerequisite for successful strategic action. Following a request from the German Winegrowers' Association, we took the initiative and derived future scenarios and their implications for wine producers as part of a student project. To make the results even more impressive, the team expanded the project with the professional support of a film agency and ventured into the realization of an accompanying film as part of a bachelor thesis.