Master of Business Administration
Prof. Dr. Marc Dreßler
Professor of Business Administration and Entrepreneurship
Ludwigshafen University of Business and Society
Roles at the Wine Campus
- Chair of the Library Committee
Research on
Business-oriented thinking is increasingly shaping entrepreneurial behavior even in the product-oriented wine industry. However, many aspects of this field remain under-researched. My research focuses on identifying and understanding factors of sustainability and the influence of strategy, organization, and innovation on business performance. Product quality influences price and, consequently, the providers’ results. The winemaker’s reputation plays a decisive role in reducing uncertainty for consumers. Management decisions influence reputation and, consequently, performance outcomes across a wide range of parameters, such as competitive positioning, organization, brand, region, or the depth of value creation. My research team and I are continuously investigating, using a database we developed ourselves, how regional, collective, and individual-business reputations interact. This is strategically relevant for brand building.
- Strategy
- Innovation
- sustainability
- Digitalization
- Entrepreneurship
- Reusable
- Organization (Reputation Management for Wineries)
- Case Studies
Teaches in
Dual Bachelor's Degree Program in Viticulture and Enology (B.Sc.) → Learn more about the program here !
- Business Management
- Investment and Finance
- Developing Export Markets
- Practical Projects in Business Administration/Marketing
- Start-up Management
MBA Wine, Sustainability & Sales → Learn more about the program here !
- Strategic Performance Management
- Channel Management
- Management in Practice
Book Publications & Podcasts
- Sustainable Entrepreneurship: Strategic Management in the Wine Industry, utb Verlag, 2021
This book equips entrepreneurs from small and medium-sized businesses, startups, and students with the management skills needed for goal-oriented, strategic sustainability management. Practical and empirically grounded, with 160 illustrations, accompanying visual and virtual resources, and inspiring, up-to-date real-world examples.
“The blend of theory, real-world examples, and best practices makes the book a must-read for small entrepreneurs in the wine industry, and we’re honored to be part of the entrepreneurial treasures featured in it.” Florence Cathiard, Owner, Château Smith Haut Lafitte, France
The German-language edition of the book is available in bookstores or directly from utb Verlag. The English-language edition can be found here.
Dubbecast Podcast
Episode 40: “Digitalization in the Wine Business,” 2022
Resume
| 2015–2025 | Program Director, MBA Wine, Sustainability & Sales |
| Since 2010 | Professor of Business Administration at the Ludwigshafen University of Business and Society, teaching in the dual Bachelor’s program (B.Sc.) in Viticulture and Oenology at the Wine Campus |
| 2001–2010 | Managing Partner and Senior Partner at the strategy consulting firm Corporate Value Associates, responsible for German-speaking regions |
| 2000–2001 | Founding partner and managing partner at Orange Business Partners |
| 1995–2000 | Bossard Consultants, then Gemini Consulting, Principal |
| 1993–1995 | PhD and Research Assistant in the Department of Organization |
| 1992–1993 | Master of Business Administration (MBA) and research assistant in the Department of International Management/Statistics |
| 1988–1992 | Business Administration studies in Nuremberg and at Dresdner Bank AG |
| 1986–1988 | Apprenticeship as a bank clerk at Deutsche Bank AG |
Research Group
Katharina Kleiner
Miriam Jäger
Franziska Fuchs
Sandra Morsch
Research is fun!
While the future is uncertain, exploring possible developments is not just the job of futurists. It is fundamental entrepreneurial work and a prerequisite for successful strategic action. Following a request from the German Winegrowers’ Association, we took the initiative and, as part of a student project, developed future scenarios and their implications for winegrowers. To make the results even more impactful, the team—with professional support from a film agency—expanded the project and undertook the production of an accompanying film as part of a bachelor’s thesis.