Research Talk at the Werkschau in Mannheim
During the talk “Resistance Tastes Good” at the Werkschau Mannheim on November 8, 2026, Katharina Kleiner from the Wine Campus and Cora Jessica Pereghy, a lecturer in the Faculty of Design at Mannheim University of Applied Sciences, discussed their collaboration on the specialized module “360° Campaigning.”
During the summer semester of 2026, the students explored how to reimagine the communication strategy for fungus-resistant grape varieties to appeal to a young target audience. The talk focused on the collaborative process between the wine industry and design, the students’ perspectives on PIWI wines, and the resulting campaign ideas. The project demonstrated how technical expertise in viticulture and design perspectives can be combined to develop new approaches to sustainability in the wine industry.
