The Haniel Foundation and the Ludwigshafen University of Business and Society will award the Friedrich Gennheimer Prize at the Wine Campus on November 8, 2024. Leonie Wagner, student of the dual German-French Master's program in Viticulture & Enology, will receive the Friedrich Gennheimer Prize for Viticulture, Enology and Wine Marketing. Congratulations! The current difficult economic ...
Milestone for Dressler and team Prof. Dr. Marc Dressler and his team are delighted to be listed in the peer-reviewed paper "Three decades of research on wine marketing" by Jesús Martínez-Navarro and Ricardo Sellers-Rubio (Heliyon, May 2024). Dressler is one of the "most productive authors" with 10 published papers. The abstract of the paper states: "The goal of this study is to provide a ...
The Wine Campus is delighted to have received two awards: Prof. Dr. Laura Ehm, Chair of Marketing, received the OIV Award for the article "Luxury Wine Brands in the Digital Era Insights into Social Media Marketing Strategies of German Premium Wineries" in the publication "Premium wine in Spain. On the Road to Excellence" (Cajamar Caja Rural). Prof. Dr. Marc Dressler, Director of Studies ...
AI in viticulture and the wine trade The high-quality trailer presents the PINOT research project, which has been researching artificial intelligence at the Wine Campus Neustadt since 2021 in cooperation with six partners and developing a "digital nose" for winemaking, the wine trade and gastronomy. The trailer celebrated its premiere on Tuesday, April 23, 2024 in the wine press house of ...
Development of a digital platform with open source educational materials on climate change and more sustainable practices in agriculture From May 29 to 31, a three-day meeting will take place at the Wine Campus as part of the international NEWclim research project. NEWclim is a collaboration between L'institut Agro, Lund University and the Wine Campus Neustadt. Prof. Dr. Jochen Bogs is ...
The Market Forum & Wine discusses innovative and creative strategies, concepts and measures for producers On April 25, 2024, the 5th Market Forum & Wine of the German Wine Institute (DWI) took place in cooperation with the Wine Campus Neustadt in the rooms of the Rural Area Service Center (DLR) Rhenish Palatinate . The event, which was fully booked with over 80 participants and moderated ...
Donations from the academic graduation ceremony in November 2023 raised a total of €1000.00 for the Sterntaler children's hospice in Dudenhofen. Bachelor class of 2023 supports children's hospice Sterntaler e. V. with a total of €1000.00. With the aim of supporting the Sterntaler children's hospice in Dudenhofen, the graduates raised a considerable €1000.00 through the entrance fee for ...
The Friedrich Gennheimer Prize for outstanding theses was awarded for the first time in 2023. Prof. Dr. Laura Ehm, Professor of Marketing at the Wine Campus Neustadt, talks about the idea and development of the funding program. Prof. Dr. Laura Ehm, Professor of Marketing at the Wine Campus, in an interview about the Friedrich Gennheimer Prize. Prof. Ehm, you are not only the project ...
Nature talents wanted! Studying in and with nature at the Wine Campus Neustadt Are you looking for a course of study that takes place not only in the lecture hall, but also in nature, in the laboratory or in the technical center? Sustainability is more than just a buzzword for you, because you want to play an active role in shaping the future? Would you like a secure job after your ...
The Palatinate Winegrowing Days 2024 will take place in the Saalbau in Neustadt. You can look forward to lectures, discussions and wine tastings that you can follow on site. The Palatinate Winegrowing Days 2024 will take place in the Saalbau in Neustadt. You can look forward to lectures, discussions and wine tastings. You can find the complete program ...
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