Registration for Forum Market and Wine open!
Up-to-date market information, highly relevant topics and experts from the wine industry await participants at in 2021 at the Forum Markt & Wein - this year in a compact virtual format due to the coronavirus . The adaptation of the event format is just one expression of the far-reaching changes brought about by the pandemic, which are also having a massive impact on the wine market in Germany. A recent strategy study by the Wine Campus shows an emphatic willingness to change, which is reflected in the innovative behavior of wineries - Covid-19 is acting as a catalyst. Forward-looking approaches and innovative marketing are therefore the focus of this year's forum.
Which solutions are available to meet the massive challenges? It is important to set the strategic course in order to address customers with the right approaches and instruments, to accompany them in their purchasing process and tocreate sustainable added value. The speakers will shed light on the necessary considerations for future-oriented customer management and addressing young target groups. Modern marketing concepts, in particular professional touchpoint management, will also be discussed from a practical perspective, so that actionable impulses for customer-centric future orientation in times of change will be conveyed.
Register now for the event and join us live on April 22, 2021. Click here to register.
Picture credits: DWI