Final evaluation of the social media survey online!
As part of a survey, 383 German wineries gave an insight into their use of social media. The results were published by the Marketing department in a one-pager, which is now available for download.
In addition to a general assessment of the use of social media, the wineries surveyed also indicated which channels they consider to be forward-looking, what goals they pursue with their social media presence and how they go about designing social media campaigns in their businesses.
If you have any questions about the study, please contact Prof. Dr. Laura Ehm or Monika Dumler.