OIV Awards 2024: Award for Prof. Dr. Laura Ehm and Prof. Dr. Marc Dressler
The Wine Campus is delighted to have received two awards: Prof. Dr. Laura Ehm, Chair of Marketing, received the OIV Award for the article "Luxury Wine Brands in the Digital Era Insights into Social Media Marketing Strategies of German Premium Wineries" in the publication "Premium wine in Spain. On the Road to Excellence" (Cajamar Caja Rural).
Prof. Dr. Marc Dressler, Director of Studies of the MBA Wine, Sustainability & Sales, also received an OIV Award for his book "Sustainable Entrepreneurship - A Guide to Strategic Business Management for Small Entrepreneurs in the Wine Industry and beyond" (UVK Verlag).
The 2024 OIV Awards ceremony will take place on the evening of September 20, 2024 at the Centro Cultural de Belém (CCB) in Lisbon, Portugal.