Prof. Dr. Marc Dressler among the "Top Wine Marketing Authors"
Prof. Dr. Marc Dressler and his team are delighted to be listed in the peer-reviewed paper "Three decades of research on wine marketing" by Jesús Martínez-Navarro and Ricardo Sellers-Rubio (Heliyon, May 2024). Dressler is one of the "most productive authors" with 10 published papers.
The abstract of the paper states: "The goal of this study is to provide a comprehensive review of the academic research into wine marketing over the last three decades. Data from 1135 wine marketing-related research documents published 1990-2022 in the Web of Science and Scopus databases were employed. Using mainly co-word analysis and bibliographic coupling, the key themes of the discipline were identified. A longitudinal analysis identified the topic's evolution and current research trends. Results show that wine marketing research has grown sharply in recent years. From the pioneering studies that examined consumers' behaviors and wine price drivers, the discipline evolved to address burgeoning themes such as sustainability, social media (digital marketing) and wine tourism, which evidences the interest that academics have shown in enhancing knowledge in the area." (Source: www.sciencedirect.com/science/article/pii/S240584402406969X)