A resounding success: Wine Campus Neustadt makes a prominent appearance at ProWein
The exhibition stand attracted numerous visitors over the three days. There were many consultations about the Wine Campus' range of courses. The part-time format of the English-language MBA Wine, Sustainability & Sales program was particularly popular with the international trade audience. In addition, the range of continuing education modules that can be booked individually was also very popular. Prof. Dr. Marc Dressler, MBA course director: "We are very pleased about the great interest in the MBA course. ProWein is the international trade fair for the wine trade, which explains the great demand for the business management specialization. The prospective students have both feet firmly on the career ladder and can only imagine studying if it works alongside their job. This is the strength of our program. In addition to face-to-face courses, the degree program also consists of some digital content. In addition, the new offer of individually bookable certificates can also be used - they cover the important business topics, are compressed in terms of time and can therefore be easily integrated into everyday working life."
In addition to trade fair visitors who were previously unaware of the Wine Campus, ProWein offered the opportunity to make personal contact with existing cooperation companies and to draw the attention of potential cooperation companies to the Wine Campus. The dual Master's degree program in viticulture&Enology in cooperation with the University of Colmar also met with great interest. Prof. Dr. Dominik Durner on the importance of an international network: "ProWein is an ideal platform for the Wine Campus Neustadt to maintain existing contacts, further expand our network and provide important impetus for internationalization. After all, only a large, international network can provide the necessary foundation for our Bachelor's and Master's students to be successful both in their dual studies and later in their careers."
The five sessions in the "Talk & Taste" series provided insights into theory and practice. Firstly, Lena Singer-Fischer (Sektmanufaktur Groß-Winternheim), Niko Brandner (Griesel Sekt) and Pauline Baumberger-Brand (Weingut Baumberger), all alumni of Wine Campus Neustadt, talked about the effects of climate change on sparkling wine, natural wines and the associated current trends, challenges and risks. The sessions with Christian Nett (Weingut Bergdolt-Reif& Nett), Klaus Rummel (Bio-Weingut Rummel) and Jochen Schmitt (Weingut Egon Schmitt) addressed topics such as working with fungus-resistant grape varieties and the boom in non-alcoholic and low-alcohol wines. The "Talk & Taste" sessions turned the trade fair stand into a place for networking that combined theory and practice and met with great interest from visitors.
One of the highlights was a visit from the current German Wine Queen and alumna Katrin Lang. She looked back on her time at the Wine Campus with enthusiasm and spoke passionately about her experiences as German Wine Queen.
The renowned Meininger publishing house also honored the commitment of the Wine Campus Neustadt at ProWein and at the publisher's sustainability event in the run-up to the event: www.meininger.de/wein/events/spitzen-comeback
Wine Campus Neustadt is also prominently represented in Meininger Verlag's current France Special, in which not only the study programs are presented, but Prof. Dr. Marc Dressler was also allowed to provide the editorial:
France Special 2023 - take a look now! | Wine industry (meininger.de)
https://www.meininger.de/wein/erzeuger/frankreich-spezial-2023-jetzt-reinschauen