Advancing digitalization is changing our purchasing and consumer behaviour. Digitalization opens up many opportunities for companies, especially in marketing and sales, i.e. at the interface with the customer. The use of digital technologies, the integrated analysis of available data and the development of digital offers can improve the customer experience and help to reach new customer groups. The aim is to identify ways and opportunities for companies to develop their own digital marketing strategy.
Project duration: ongoing
Project team: no
Funded by: no
Publications:
- Ehm, L. (2018). Five steps to your own digital strategy. The German wine magazine, 21 (27.10.2018), 33-35.
- Ehm, L. (2018). Ready for the future? - Approaches to a successful digitalization of wine marketing. Proceedings of the 71st Palatinate Winegrowing Days, 40-43.
