Laura Ehm

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Business graduate

Prof. Dr. Laura Ehm

Professor of Marketing
Ludwigshafen University of Business and Society

 

 

Functions at the Wine Campus
Professor of Marketing
Member of the Examination Board

 

Contact details & Consultation hours
Tel: 06321 671-570
Laura.ehm☞ Please insert an @ at this point ☜hwg-lu☞ Please insert a period at this point ☜de
Consultation hours: Wednesday, 12:15 - 13:45 (by prior appointment by e-mail)

 

Curriculum vitae

Publications & Lectures

Research focus

Consumer behavior and market research
Digitalization in marketing & sales
Wine tourism

Dovetailing research and teaching

The Department of Marketing attaches great importance not only to the complementary interaction of theory and practice, but also to the close integration of teaching and research.

 

Courses offered by the Department of Marketing:

  • Introduction to Business Administration
  • Marketing and sales
  • Marketing research and statistical methods
  • Service and event management
  • Wine and tourism
  • Marketing field trips
  • Interdisciplinary seminars
  • Practical projects