Laura Ehm

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Business graduate

Prof. Dr. Laura Ehm

Professor of Marketing
Ludwigshafen University of Business and Society



Functions at the Wine Campus
Professor of Marketing
Member of the Examination Board


Contact details & Consultation hours
Tel: 06321 671-570
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Consultation hours: Wednesday, 12:15 - 13:45 (by prior appointment by e-mail)


Curriculum vitae

Publications & Lectures

Research focus

Consumer behavior and market research
Digitalization in marketing & Sales
Wine tourism

Dovetailing research and teaching

The Department of Marketing not only attaches great importance to the complementary interaction of theory and practice, but also to the close integration of teaching and research.


Courses offered by the Department of Marketing:

  • Introduction to Business Administration
  • Marketing and Sales
  • Marketing Research and Statistical Methods
  • Service and Event Management
  • Wine and Tourism
  • Specialized Excursions Marketing
  • Interdisciplinary seminars
  • Practical projects