MBA Wine, Sustainability & Sales
Understand business. Take responsibility. Shape the future.
The business world is changing faster than ever. What was true yesterday is outdated today. But there are skills that always matter: strategic thinking, sustainability in decision-making, and the ability to understand global interconnections.
The MBA Wine, Sustainability & Sales invites you to discover new perspectives on business—using an industry that combines tradition and innovation, economics and ecology, local origins and global sales like no other.
You’ll learn the core competencies of an international MBA by tackling real-world challenges. The wine industry serves as a living case study—what you learn is universally applicable.
Your benefits at a glance:
- ✅ State-recognized master’s degree
- ✅ 100% in English – internationally networked
- ✅ Part-time—only 36 days of in-person classes
- ✅ Blended learning—flexibly integrated into your daily routine
Thinking about the day after tomorrow today?
Make yourself and your company fit for the future!
In addition to the traditional business management content of an MBA, the program focuses on sales and the three pillars of sustainability. Students also learn about trends in the international wine market, work on case studies and projects in the areas of consumer research and marketing, and receive training in the sensory analysis of wine. The world of international wines, their distinctive characteristics, and sensory properties are explored through tastings of many different examples, with the program also covering spirits and beers. See the curriculum for details!
Maximum practical relevance is a key aspect of our master’s program. The international faculty integrates many real-world examples into the curriculum, which are analyzed from an academic perspective and discussed in group settings. Students can bring their own workplace-related questions to the program and, for example, develop solutions as part of a case study or choose a topic for their master’s thesis that is relevant to their own company. This enables a direct transfer of knowledge back to the workplace.
The team at the Wine Campus Neustadt offers students individualized support and guidance throughout their studies. Studying while working is a challenge, which is why we offer a high degree of flexibility tailored to the students’ needs.
Who are we addressing?
Wine professionals and wine enthusiasts!
Are you curious, do you enjoy creative thinking and entrepreneurial challenges, and would you like to broaden your horizons? We’ll show you how to position your business for sustainability and success in the future! The master’s program is designed for both experienced professionals in the wine industry and wine enthusiasts from related and unrelated fields who wish to advance their professional and personal development.
The two-year part-time program can be completed with just 36 days of on-campus attendance at the Wine Campus Neustadt. Flexible self-study periods allow you to optimally balance your studies with your career. The diverse cultural and professional backgrounds of the students and faculty enrich group discussions and facilitate the formation of new networks.
The MBA Wine, Sustainability & Sales is also open to professionally qualified applicants without a first university degree, such as technicians or master craftsmen. For details, see Application and Admission.
The Curriculum
Combine job, family and studies optimally!
Studying part-time is a challenge. We know that! The MBA Wine, Sustainability & Sales allows you to optimally balance work, family, and your studies thanks to minimal in-person requirements and flexible self-study phases. By incorporating the latest research findings in combination with current case studies, the program ensures maximum practical relevance. Students benefit from engaging with top-tier faculty and international classmates.
Internationally and nationally recognized
Key Facts at a Glance
- Academic Degree: Master of Business Administration (MBA)
- Program duration: 2 years / 4 semesters, part-time further education
- Areas of Focus: Sustainability, Sales, Wine Expertise
- Language: English ( The master’s thesis may be written in German upon request.)
- Application deadline: July 31
- ECTS credits: 90
- Maximum number of participants: 20
- Start of the program:September 1 (start of the semester)
- Start of lectures: October/November
- Class schedule: Blended learning and in-person sessions in the 1st–3rd semesters; writing and defense of the master’s thesis in the 4th semester
- On-campus days: 36
- Tuition: 3,500 EUR per semester for the standard duration of study for EU students (total of 14,000 EUR) and 4,750 EUR for non-EU students (total of 19,000 EUR). See the “Costs” section for details.
- Degree: State-recognized and accredited by FIBAA
- Admission is also possible without a prior bachelor’s degree, for example with a technical diploma or a master craftsman’s certificate
Voices of our alumni and lecturers
Pauline
Prof. Dr. Marc Dreßler
Saskia
Jaimi
Ibrahim
Prof. Dr. Ulrich Fischer
Eleni
Annkatrin
Sumi
Franziska Hübsch
"It changes the way you think!"
Why does the (wine) industry need an MBA with a focus on sustainability in management and sales?
Find the answers in the video!