Marketing Management
| Content | Strategic and efficient marketing is a key to entrepreneurial success, not only in small and medium-sized businesses in the wine industry. Concepts, best practices and tools for planning and coordinating a marketing strategy form the core of the certificate module. During the three-day attendance period, participants are challenged to directly apply what they have learned and independently develop a marketing strategy. In addition, quantitative techniques for decision-making in marketing planning are taught. Building on the fundamentals of marketing research, methods for analyzing marketing data are presented. |
| Lecturer | Prof. Dr. Edith Rüger-Muck |
| Language | English |
| Duration | 3 presence days |
| Semester | 2, See curriculum overview |
| Workload | 125h |
| ECTS | 5 |
| Infos and materials | Are made available via the learning platform Olat. Location and timetable are also available online. Access is granted after successful registration. |
| Final | Certificate of attendance or nationally recognized university certificate after successful completion of the examination. |
| Exam performance | Project work and presentation. |