MBA News

News and dates in the MBA Wine, Sustainability & Sales

Not as planned - a harvest in New Zealand in times of...

The grape harvest 2020 in New Zealand was certainly not what our MBA student Shanna Reis had in mind. The winemaker from Rheinhessen started directly after the last week of presence in February in the southern hemisphere to spend the next months as Assistant Winemaker at the Seifried Estate in Nelson.

However, when the corona virus reached the islands and the lockdown started, the work on the New Zealand vines and in the cellar did not stop abruptly. "As a winery, we had the privilege of continuing to work because we were classified as essential workers. So our daily routine consisted of 8 hours of work. After that we were allowed to go to the supermarket at most. Otherwise, we were told to stay at home. Shanna did not only use the time in her 11-person flat share to write upcoming assignments: "We spent the time with sports, games, TV and wine tastings as well as cooking and baking".

Shanna registered early for the return flight of the German government and was able to fly back to her Rhine-Hessian home in mid-April. She liked the New Zealand government's strict measures to combat the corona virus and therefore ordered herself a two-week quarantine before she returned home.

Fortunately, her family winery in Aspisheim was hardly economically affected in the last few months, thanks to a loyal customer base and good distribution network. Nevertheless, Shanna decided to change the topic of her upcoming master thesis again and is currently writing about the effects of the corona crisis on the wine industry. We are curious about the results!


Digital presence week successfully completed!

Due to the current situation no classes could be held at the Weincampus Neustadt in April.

The full-day lectures in the MBA Wine, Sustainability & Sales have been held online.

A huge challenge for students and lecturers, as teaching formats and interactive exchange had to be completely redesigned and rethought. But it worked and we managed!

Lectures, group work and presentations were held online and the week went by in no time. Even a well-deserved glass of wine at the end of the day was also possible in the virtual classroom. How could it be any other way.

A huge compliment and thanks for the commitment and the great participation!

The february week was very busy for our MBA students!

In their last attendance week, the third semester students celebrated the 10th anniversary of the Weincampus with us on Monday. And although the week hasn't ended yet, we already had a proper toast to the end of the lectures before they start on their theses. But the week also presented some challenges, especially the exam in the Law & Politics module on Saturday.

Good luck with the open assignments and we look forward to seeing you again soon at the thesis workshop.

Wednesday was also celebrated, namely the successful oral defense of Tianjiao. She was one of the first students in the MBA Wine, Sustainability & Sales program and has now finally graduated. In her thesis she dealt with the development of successful e-commerce channels for German wines in China. Great work!