Ongoing research work
Research area Organization
Reputation management of wineries
Product quality influences the price and therefore the suppliers' results. The winemaker's reputation plays a key role in reducing uncertainty for the consumer. Management decisions influence the reputation and thus the performance results for a variety of parameters such as competitive positioning, organization, brand, region, depth of value creation, etc...
We are continuously investigating how regional, collective and individual company reputations interact using our own database. This is strategically relevant for the development of a brand.