Interlocking with practice

The future may be uncertain, but dealing with possible developments is not just the job of futurologists. It is basic entrepreneurial work and a prerequisite for successful strategic action. Following a request from the German Winegrowers' Association, we took the initiative and derived future scenarios and their implications for wine producers as part of a student project. To make the results even more impressive, the team expanded the project with the professional support of a film agency and ventured into the realization of an accompanying film as part of a bachelor thesis.