A selection of completed master's and bachelor's theses focusing on marketing
The content of master’s and bachelor’s theses in the field of marketing aims to address marketing-related issues arising from the wine industry using the latest scientific findings.
- Development of an Innovative Product Concept for the Wine and Beer Market: An Empirical Analysis in Cooperation with the German Aerospace Center (Master’s Thesis)
- Analysis of the current state of affairs and outlook on future trends in online distribution channels in the German wine market
- German wine consumers outside traditional wine-growing regions: A study using North Rhine-Westphalia as an example
- A Comparative Study of Wine Tourists: An Empirical Analysis Based on Selected German Wine-Growing Regions
- Analysis of the potential of wine clubs as a customer loyalty tool in direct sales, using a Palatinate winegrowers’ cooperative as a case study
- Success Factors in Wine Marketing: An Analysis Using the Example of Wineries in Sonoma Valley