Strategic Management

Strategic Performance Management provides participants with practical, specialized knowledge through case studies and based on the latest research findings. Participants gain the tools and knowledge needed to successfully tackle complex management challenges. The certificate module addresses the entrepreneurial and visionary exploitation of market opportunities. It explores how management solutions can be applied, from business start-ups to the strategic realignment and restructuring of organizations. The certificate module equips students to strategically develop organizations. It focuses on developing competencies in organizational design, professional human resource management, and strategic financing.

Participants independently develop a case study and present it during the course.

Instructor: Prof. Dr. Marc Dreßler

Language: English

Duration: 3 days of in-person instruction—1.5 days in the first block and 1.5 days in the second block, plus individual preparation and follow-up time

Seminar location: Wine Campus Neustadt

Information and materials: Provided via the Olat learning platform. The location and schedule are also available online. Access is granted upon successful registration.

Assessment: Preparation and presentation of a case study during the in-person sessions.
Work on the case study during the preparation period between the two in-person weeks. Due two weeks before the start of the second block.