Marketing Management

Strategic and efficient marketing is a key to entrepreneurial success, not only in small and medium-sized businesses in the wine industry. Concepts, best practices and tools for planning and coordinating a marketing strategy form the core of the certificate module. During the three-day attendance period, participants are required to directly apply what they have learned and independently develop a marketing strategy.

In addition, quantitative techniques for decision-making in marketing planning are taught. Building on the basics of marketing research, methods for analyzing marketing data are presented.

Lecturers: Prof. Dr. Laura Ehm

Language: English

Duration: 3 attendance days; individual preparation and follow-up time

Seminar location: Wine Campus Neustadt

Information and materials: Will be made available via the learning platform Olat. Location and timetable are also available online. Access is granted after successful registration.

Examination: Project work and presentation. The task will be announced during the attendance time and worked on in groups. The result is presented and assessed in a presentation.