Channel Management

Social and technological change are having a broad impact on a wide variety of industries. The Channel Management certificate module provides insights into the active management of customers and the coordination of various channels. Multichannel management highlights the complexity and challenges involved, whether in direct sales through retail, e-commerce platforms, or creative business models. Export management presents both opportunities and challenges in international trade and sales activities, which require specific framework conditions and management tools. This applies particularly to small and medium-sized enterprises. In addition, the certificate module provides in-depth expertise on e-business and its connection to multichannel management.

Instructor: Prof. Dr. Marc Dreßler

Language: English

Duration: 3 days of in-person instruction; individual preparation and follow-up time

Seminar location: Wine Campus Neustadt

Information and Materials: Provided via the Olat learning platform. The location and schedule are also available online. Access is granted upon successful registration.

Assessment: Project and presentation.
The assignment will be announced during the in-person sessions and completed in groups. The final project will be presented and evaluated.