Channel Management

Social and technological change is influencing a wide range of industries. The Channel Management certificate module offers insights into the active management of customers and control via various channels. Multichannel management shows the complexity and challenges, be it in direct sales via retail or e-business-based platforms or creative business models. Export management offers opportunities, but also challenges in international trade and sales activities that require framework conditions and management tools. This applies both in the context of small and medium-sized companies. In addition, the certificate module provides in-depth know-how about e-business and the connection with multichannel management.

Lecturers: Prof. Dr. Marc Dreßler

Language: English

Duration: 3 attendance days; individual preparation and follow-up time

Seminar location: Wine Campus Neustadt

Information and materials: Will be made available via the learning platform Olat. Location and timetable are also available online. Access is granted after successful registration.

Examination: Project work and presentation.
The task will be announced during the attendance period and worked on in groups. The result will be presented and assessed in a presentation.