Channel Management
Master the Complexity of Modern Sales Channels
Social and technological changes are transforming the way we sell. In this module, you’ll learn how to actively manage customers and successfully steer your sales across various channels—from traditional retail to e-commerce platforms.
- Understand the complexity and opportunities of modern distribution channels. Learn how to intelligently integrate direct sales, retail, and digital platforms.
- Gain in-depth expertise in e-commerce and its role in modern channel management.
- Master the challenges of international trade—from the broader framework to specific management tools for exporting.
In a group project, you’ll develop a concrete solution and present it at the end of the course. This allows you to apply what you’ve learned directly to real-world sales challenges.
Ideal for those interested in management and customer management in the wine industry, as well as for sales managers from other industries. No prior knowledge is required—we’ll bring you up to speed.
Instructor: Prof. Dr. Marc Dreßler
Language: English
Duration: 3 days of in-person instruction; individual preparation and follow-up time
Semester: 2, see curriculum overview
Workload: 125 hours
ECTS: 5
Seminar location: Wine Campus Neustadt
Information and Materials: Provided via the Olat learning platform. The location and schedule are also available online. Access is granted upon successful registration.
Assessment: Project and presentation.
The assignment will be announced during in-person sessions and completed as a group project. The final result will be presented and evaluated.
Module as a Certificate
Target Audience: Management and those interested in customer management
Prerequisites: No prior knowledge required
Certification: Certificate of attendance or a state-recognized university certificate upon successful completion of the exam.
Cost: €1 ,150