Module 210 - Marketing Management, Wine Marketing

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Marketing Management


Strategic and efficient marketing is a key to entrepreneurial success, not only in small and medium-sized businesses in the wine industry. Concepts, best practices and tools for planning and coordinating a marketing strategy form the core of the certificate module. During the three-day attendance period, participants are required to directly apply what they have learned and independently develop a marketing strategy.

In addition, quantitative techniques for decision-making in marketing planning are taught. Building on the basics of marketing research, methods for analyzing marketing data are presented. 

LecturerProf. Dr. Edith Rüger-Muck
Course languageEnglish 
Previous knowledgeNo previous knowledge required

3 attendance days
Individual preparation and follow-up time

Semester2, see overview of curriculum
Workload125 h
Information and materialsWill be made available via the learning platform Olat. The location and timetable are also available online. Access is granted after successful registration.

Project work and presentation.
Tasks will be announced during the attendance period and worked on in groups. The result will be presented and assessed in a presentation.