Marketing Management
Contents | Strategic and efficient marketing is a key to entrepreneurial success, not only in small and medium-sized businesses in the wine industry. Concepts, best practices and tools for planning and coordinating a marketing strategy form the core of the certificate module. During the three-day attendance period, participants are required to directly apply what they have learned and independently develop a marketing strategy. In addition, quantitative techniques for decision-making in marketing planning are taught. Building on the basics of marketing research, methods for analyzing marketing data are presented. |
Lecturer | Prof. Dr. Edith Rüger-Muck |
Course language | English |
Previous knowledge | No previous knowledge required |
Duration | 3 attendance days |
Semester | 2, see overview of curriculum |
Workload | 125 h |
ECTS | 5 |
Information and materials | Will be made available via the learning platform Olat. The location and timetable are also available online. Access is granted after successful registration. |
Examination | Project work and presentation. |