Marketing Management
| Contents | Strategic and efficient marketing is a key to entrepreneurial success, not only in small and medium-sized businesses in the wine industry. Concepts, best practices and tools for planning and coordinating a marketing strategy form the core of the certificate module. During the three-day attendance period, participants are required to directly apply what they have learned and independently develop a marketing strategy. In addition, quantitative techniques for decision-making in marketing planning are taught. Building on the basics of marketing research, methods for analyzing marketing data are presented. |
| Lecturer | Prof. Dr. Edith Rüger-Muck |
| Target group | Management and marketing enthusiasts |
| Course language | English |
| Previous knowledge | No prior knowledge required |
| Start and duration | 3 attendance days |
| Seminar location | Wine Campus Neustadt, room will be announced via the Olat learning platform. |
| Information and materials | Will be made available via the learning platform Olat. Access is granted after successful registration. |
| Completion | Certificate of attendance or state-recognized university certificate for examination performance |
| Examination performance | Project work and presentation. |
| Costs | 1150€ |
| Application deadline | see overview table |