Module 210 - Marketing Management, Wine Marketing

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Marketing Management


Strategic and efficient marketing is a key to entrepreneurial success, not only in small and medium-sized businesses in the wine industry. Concepts, best practices and tools for planning and coordinating a marketing strategy form the core of the certificate module. During the three-day attendance period, participants are required to directly apply what they have learned and independently develop a marketing strategy.

In addition, quantitative techniques for decision-making in marketing planning are taught. Building on the basics of marketing research, methods for analyzing marketing data are presented. 

LecturerProf. Dr. Edith Rüger-Muck
Target groupManagement and marketing enthusiasts
Course languageEnglish
Previous knowledgeNo prior knowledge required
Start and duration

3 attendance days
Start see overview table
Individual preparation and follow-up time
Details and schedule will follow upon registration

Seminar locationWine Campus Neustadt, room will be announced via the Olat learning platform.
Information and materialsWill be made available via the learning platform Olat. Access is granted after successful registration.
CompletionCertificate of attendance or
state-recognized university certificate for examination performance
Examination performance

Project work and presentation.
The task will be announced during the attendance period and worked on in groups. The result is presented and assessed in a presentation.

Application deadlinesee overview table