Initial research results on the use of social media in wine marketing
As part of a survey, around 50 Palatinate wineries gave their assessment of the relevance of social media. The results were published by the Marketing department in a one-pager, which is now available for download. In addition to a general assessment of the use of social media, the wineries surveyed also indicated which channels they consider to be forward-looking, what goals they pursue with their social media presence and how they go about designing social media campaigns in their businesses.
The main study has now started with a survey of around 1,600 businesses in all German wine-growing regions. The research team hopes that this will provide with valuable insights into social media marketing in the wine industry.
Have you already received our survey invitation? Have a look in your inbox. If you have not received an invitation but would like to take part, simply contact Prof. Dr. Laura Ehm or Monika Dumler.