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Prof. Dr. Marc Dressler unter den „Top Wine Marketing Autoren“

Über eine Auflistung im Peer-Review-Paper „Three decades of research on wine marketing“ von Jesús Martínez-Navarro und Ricardo Sellers-Rubio (Heliyon, Mai 2024) freut sich Prof. Dr. Marc Dressler und sein Team. Dressler zählt mit 10 veröffentlichten Dokumenten zu den "most productive authors".

Im Abstract des Papers heißt es: "The goal of this study is to provide a comprehensive review of the academic research into wine marketing over the last three decades. Data from 1135 wine marketing-related research documents published 1990–2022 in the Web of Science and Scopus databases were employed. Using mainly co-word analysis and bibliographic coupling, the key themes of the discipline were identified. A longitudinal analysis identified the topic's evolution and current research trends. Results show that wine marketing research has grown sharply in recent years. From the pioneering studies that examined consumers' behaviours and wine price drivers, the discipline evolved to address burgeoning themes such as sustainability, social media (digital marketing) and wine tourism, which evidences the interest that academics have shown in enhancing knowledge in the area." (Quelle: https://www.sciencedirect.com/science/article/pii/S240584402406969X)