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- Title
- Brand building through storytelling in the German wine industry Exploratory research on current and trending narratives of German wineries and their potential for successful brand building
- Author
- Paessler, Konstantin
- Dissertation
- Masterarbeit Hochschule für Wirtschaft und Gesellschaft Ludwigshafen 2022 MBA Wine, Sustainability and Sales, Weincampus Neustadt
- Subject
- Weinmarkt / Markenpolitik
- Genre
- Hochschulschrift
- Publisher
- Ludwigshafen
- Creation Date
- February 5th, 2022
- Format
- XIV, 48 Seiten Illustrationen, Diagramme
- Source
- Bibliothekskatalog
- Language
- Englisch
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